A lot of retail stores want the business from a select type of shopper, so you’ll have to do a lot of promotion if you want yours to succeed.
If customers know about your store, they will come to it first when they are looking for what you sell. Because signs are easily seen and inexpensive to make, they are one of the greatest ways to promote and increase awareness of your store. Having any sign at all is better than having no sign, but make sure your design is effective and made of the right material so that it is really effective.
There are many good products you can use to advertise your retail store. For example, on the outside of your store, you could display some full-size one-way vision graphics in your large plate glass windows. Your shoppers will be able to see these signs on the outside of the store, but they will still be able to see out when they come inside. This makes for a less claustrophobic shopping experience. That’s the best way to make sure that those who are passing by will notice. Small vinyl decals can be quite effective even if you don’t have a lot to spend, and you can have them die cut to have them more customized to your needs. In addition, a vinyl banner could be a great way to advertise using your storefront. Put a big banner over the entry way to announce a grand opening or a special sale for the holidays.
But after the customers have come in, the signs you put in the right places can help them want to buy from you. If your store is big, your customers might get confused. Put up signs to help them find their way around (e.g. clearance, customer service, restrooms, etc.) There are a number of signs you can use that have creative flair, such as vinyl stickers, banners and posters. Window clings on the inside will help your promotion of the products you are currently featuring. Window clings are simple to put on and take off and can be reused for recurring sales since they don’t have glue on the back. Put a vertical banner in the entry way so that customers can see exactly what is going on that day in terms of specials. Regardless of the promotion — freebie, clearance sale or new products — it is effective to have that information front and center when customers enter the store as it leads to increased sales.
When customers haven’t been to your store, though, off site signage may be very helpful in directing them to you. You’ll need to advertise in other places, too, so that customers will come to your site. Get attention for your business by putting car signs on your delivery truck. If you need to be able to remove a car sign, you could get a car magnet. If you want something that looks painted on, a car decal is a good, semi-permanent choice. You can build your community reputation by having events like charity auctions and athletic games. This is a good, holistic away to advertise your business.
